2026 · Co-Founder & Brand Designer

Stride Society (Co-Founder)

Discipline

LogosGraphic designVenturesLeadership & PRCoding

For

BusinessPeople

Stack

Brand IdentityLogo DesignCommunity BuildingEvent PlanningGraphic DesignMarketingHealth & Fitness

Co-founded a health and fitness community; designed all branding and promotional materials from inception

What went into it

• Co-founded Stride Society, a community-driven health and fitness movement providing walks, jogs, and light runs twice a month for people at all fitness levels.
• Designed the complete brand identity including the signature neon-green sneaker logo, 'ESTD 2026' branding, and the tagline 'Stride Forward, Not Alone.'
• Created the launch poster and 'Who We Are' informational graphic that clearly communicated the society's mission, values, and inaugural January 24th event.
• Built the community from a personal experience with weight loss, transforming a personal journey into an inclusive, supportive space for diverse health and fitness goals.