2023 · Lead Graphic Designer

TEDxAshesiUniversity

Ashesi University

Discipline

Graphic designUI / UX

For

People

Stack

Adobe IllustratorPhotoshopInDesignFigmaVisual StorytellingBrand DesignSocial Media Content Creation

Led all visual branding and marketing collateral for TEDx events on campus; ensured cohesive visual storytelling across all platforms

What went into it

• Led the creation of all marketing materials, flyers, and social media content to promote TEDx events and initiatives on campus, driving event awareness and ticket sales.
• Collaborated with the organising team to ensure cohesive visual storytelling across all promotional platforms, maintaining TEDx brand guidelines.
• Designed event branding packages including stage backdrops, name tags, social media templates, and promotional videos for flagship TEDx talks.
• Directed the visual identity for the entire TEDx season, creating a unified design language that elevated the event's professional presence on campus.