2024 · Chief Marketing Officer
1NRI
The Brand — Accra, Ghana
- Discipline
- Graphic designVenturesLeadership & PR
- For
- ChurchBusiness
- Stack
- Brand StrategyContent MarketingDigital MarketingSocial Media StrategyContent Calendar PlanningCampaign ManagementProduct Launch StrategyAudience ResearchBrand PositioningMarket Analysis
Architected comprehensive brand and content strategy for faith-based fashion brand; designed product launch frameworks resulting in structured, story-driven releases; developed audience segmentation strategies and created multi-platform content roadmaps; established decision-making frameworks that improved team alignment and operational clarity
What went into it
- Architected a comprehensive brand strategy memo addressing product positioning, market focus, audience segmentation, and financial sustainability; identified key gaps in operational rhythm, communication protocols, and strategic alignment across design, marketing, and leadership teams.
- Designed a robust product launch framework ('Pre-drop Check', 'Light Validation', 'Story Kit', 'Assets', 'Channel Order', 'Calendar') establishing discipline in release planning with clear buyer personas, value propositions, pricing strategy, and sell-through targets for each drop.
- Developed audience segmentation strategy identifying core demographics (students and young adults) and expansion opportunities; created buyer persona frameworks ('people who love God but care about design') to guide targeted messaging and product decisions.
- Established decision-making infrastructure through a structured rhythm (Idea → Discussion → Plan → Approval → Execution) to improve operational clarity, reduce execution friction, and enhance team morale through transparent governance.