Stride Society (Co-Founder)

Co-founded a health and fitness community; designed all branding and promotional materials from inception

Role: Co-Founder & Brand Designer
Year: 2026
Discipline: Logos, Graphic design, Ventures, Leadership & PR, Coding
For: Business, People
Tools: Brand Identity, Logo Design, Community Building, Event Planning, Graphic Design, Marketing, Health & Fitness

What went into it

Co-founded Stride Society, a community-driven health and fitness movement providing walks, jogs, and light runs twice a month for people at all fitness levels.
Designed the complete brand identity including the signature neon-green sneaker logo, 'ESTD 2026' branding, and the tagline 'Stride Forward, Not Alone.'
Created the launch poster and 'Who We Are' informational graphic that clearly communicated the society's mission, values, and inaugural January 24th event.
Built the community from a personal experience with weight loss, transforming a personal journey into an inclusive, supportive space for diverse health and fitness goals.

The full design write-up (problem, goal, iterations) is on its way.