Brand identity
If I were
a brand.
The type, colours and marks I use everywhere, and why. Three signature faces carry the whole site; everything else is a guest.
Type specimen · try your own words
Signature · Display & headings
Bricolage Grotesque
Quirky but disciplined. It has personality at large sizes and still behaves in a UI.
Builder. Storyteller. Maker of things in Accra.
Signature · Body copy & interface
Inter
Invisible in the best way. It lets the work talk.
Builder. Storyteller. Maker of things in Accra.
Signature · Code, labels, the Developer room
JetBrains Mono
Made for reading code for hours. Doubles as my metadata voice.
Builder. Storyteller. Maker of things in Accra.
Accent · Editorial accents, the Creative room
Playfair Display
High contrast and a little dramatic, for gallery captions and pull-quotes.
Builder. Storyteller. Maker of things in Accra.
Colour
One palette, three rooms.
Blue is the Creative room's identity. Gold is the frame around the very best work, never the base.
Marks
The logo.
Heritage
The crest.
My visual identity draws on my Akan and Asante roots: the kente I wear, the gold that runs through the palette, and a crest that's mine to explain properly here soon.
The same heritage hides in the home page portrait: look closely at the face and you'll find a few words that aren't on the list.