Led all visual branding and marketing collateral for TEDx events on campus; ensured cohesive visual storytelling across all platforms
What went into it
- Led the creation of all marketing materials, flyers, and social media content to promote TEDx events and initiatives on campus, driving event awareness and ticket sales.
- Collaborated with the organising team to ensure cohesive visual storytelling across all promotional platforms, maintaining TEDx brand guidelines.
- Designed event branding packages including stage backdrops, name tags, social media templates, and promotional videos for flagship TEDx talks.
- Directed the visual identity for the entire TEDx season, creating a unified design language that elevated the event's professional presence on campus.
The full design write-up (problem, goal, iterations) is on its way.